Detailed Information on India - SELCO Solar Light (Pvt.) Ltd.
Project Summary
SELCO Solar Light, Pvt., Ltd. (SELCO) was established to market, install, and service Solar Home Systems (SHS) in south India. Registered in Bangalore in March 1995, and doing business as the Solar Electric Light Company (SELCO), SELCO has achieved international recognition as the first company to concentrate on marketing and servicing SHS in the rural Indian market. The Company's headquarters is located in Bangalore, which oversees the network of Regional Branch Offices and Solar Service Centers. The company solicited financing from PVMTI to strengthen its service center network and to mobilise local banks to provide affordable end consumer financing to its clients.
PVMTI Investment
PVMTI has committed a total of US$ 1.1 million in loans and grant to the project. These funds will be instrumental in establishing a core business in order to attract commercial debt to fund subsequent expansion of the network.
Sponsor Comments
SELCO strongly believes that successful penetration of the rural SHS market depends fundamentally on meeting the needs of its customers. From the beginning, SELCO has understood that selling SHS in rural markets requires not only providing SHS components to rural customers, but also the necessary customer information, financing, installation, training, and all other products and services necessary to develop a sustainable sales and service infrastructure. To meet these needs, SELCO had to invent itself as a retail service business fundamentally driven by customer needs rather than selling manufacturers’ products. SELCO’s delivery system encompasses the following elements:
- On the ground presence
- Solar Service Centers
- Installation and after-sales service
- High-quality, reliable, guaranteed products
- Standardized financing packages
- Brand name, trademarks and logo
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